Learn how to optimize your website for Google Search with guides, case studies, and tools from Google Search Central. Find out the latest news, updates, and best practices for web SEO. Google Search Central Get more in touch with your audience by using best practices to make it easier for search engines to crawl, index, and understand your content. Google-hosted property (Sites, Blogger, Workspace) If you want to add a Google-hosted site, such as a Sites or Blogger site, or a Google Workspace account, you can create either a URL-prefix or Domain property, and verification will happen automatically, if you are signed in with the same account as you use to manage the Google-hosted property. Google Search Console, formerly known as Google Webmaster Tools, is a powerful platform that website owners can use to monitor and optimize their site’s organic presence on Google. This free tool provides valuable insights into how Google views your website and provides data on referring domains, mobile site performance, rich search results, highest-traffic queries, and pages. To get started with Google Search Console, you need to add your website and verify site ownership. Verification ...