Founder & Managing Partner, Fireside Ventures. Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India's fastest growing beauty brand, with a distribution network of 50,000+ branded retail outlets in more than 550 cities. Vineeta is an alumnus of IIT Madras and IIM Ahmedabad. Sugar Cosmetics, founded in 2015 by Vineeta Singh and Kaushik Mukherjee, revolutionized Indian beauty with bold, cruelty-free products tailored for Indian skin tones. Known for edgy branding, strong online presence, and inclusive messaging, Sugar rapidly expanded through a hybrid retail model and influencer marketing, becoming a ₹500+ crore homegrown beauty powerhouse. Explore the world of SUGAR Cosmetics, a makeup haven offering a stunning array of products to unleash your inner beauty artist. With an impressive range of makeup products designed to enhance your natural charm, the brand empowers you to express yourself in myriad ways. Discover a comprehensive collection that covers every facet of your makeup routine. Begin by choosing the perfect foundation, concealer, and powder to accentuate your face. Select from a variety of lipsticks, lip glosses, and ... Vineeta Singh, the dynamic co-founder and CEO of Sugar Cosmetics, has emerged as a prominent figure in India’s entrepreneurial landscape. From turning down a lucrative job offer to establishing a billion-dollar beauty brand, her journey epitomizes determination and innovation. This article delves into her biography, the meteoric rise of Sugar Cosmetics, and her estimated net worth, backed by credible sources.