Testimonials are a form of social proof that allows potential customers to learn about other people’s experiences before making the leap. A whopping 92% of consumers say they read testimonials and reviews before making a purchase. Want to add testimonials to your website? If you're not sure how to do it, check out these great testimonial examples for inspiration. Learn what testimonials are, why they are important for your business, and how to write and get them. Explore different types of testimonials , such as written, video, audio, social media, case studies, and reviews, and see examples of each. Testimonials are critical for gaining customer trust. Learn how to write them and create testimonial pages on your website.