Investigating the viral trend: Does the towel method actually work jawline? We break down the science, risks, and offer proven alternatives for a defined profile. The towel method for defining the jawline is a simple facial exercise technique that involves using a towel to target and strengthen the muscles in the jaw and neck area. Your jawline is created by your jawbone, which you cannot grow through exercise. At best you can grow the muscle responsible for squeezing your jaw shut, located under the ear. Though these are tiny muscles, the amount of time and effort put in would be for a very small effect and probably a complete waste of your time. If you’re looking to take your jawline game to the next level, the Towel Jawline Method is move that uses resistance to strengthen the jaw and neck muscles, specifically the masseter...