A/b testing: Is a method of

A/B testing is a method of comparing two versions of a product, service, or idea to determine which performs better and drive decision-making. A/B testing (sometimes also referred to as split testing ) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes when planning and setting up an A/B test . A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here! A/B testing (also called split testing ) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.