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Amul is a cooperative dairy brand that started in 1946 in Gujarat, India. It stands for Anand Milk Union Limited and has a three-tiered structure of milk producers, unions and federations. Know AMUL Full Form in English and Hindi, its history, founders, products, FAQs, and how it led India’s White Revolution. The full form of AMUL is Anand Milk Union Limited. It is a cooperative Dairy based in Gujarat’s Anand district. Its tagline is ‘The Taste of India.’ Over the years, it has become a major Fast Moving Consumer Goods (FMCG) company in India. The company was founded by Mr Tribhuvandas Patel in 1946 under the guidance of then Dy PM Sardar Vallabhbhai Patel. The Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) manages the company. Apart from that, over 3.6 million milk producers ... Amul operates on a three-tier co-operative society model of dairy development is a structure, where milk producers form the village level dairy cooperative societies, federated under a milk union at the district level which are further federation as member unions at the state level.