B2c: Definition B2C (business-to-consumer) is a retail approach

B2C Definition B2C (business-to-consumer) is a retail approach in which goods or services are delivered directly from a business to the end customer who has bought them for individual consumption. It is the opposite of B2B. The B2B (business-to-business) model includes exchanging products and services between businesses rather than between companies and customers. 5. B2C businesses typically use different marketing strategies than B2B businesses. The Bottom Line Business-to-consumer ( B2C ) businesses sell products or services to individual consumers. There are three main types of B2C businesses: e-commerce, retail, and service. Some examples of B2C businesses include Amazon, Walmart, Starbucks, and iTunes. B2C (Business-to-Consumer) e-commerce encompasses a wide range of sales channels, including online platforms (websites, apps, marketplaces) and offline channels like physical stores, direct mail, and telemarketing. B2C stands for Business-to-Consumer, a sales model where businesses sell products or services directly to individuals. Learn about the key characteristics, types, benefits, and challenges of B2C businesses and how they shape our everyday experiences.