BOOMER definition: 1. a person born during the period between approximately 1945 and 1965 following the Second World…. Learn more. The article is an in depth analysis of Mars Wrigley's chewing gum brand Boomer 's marketing strategy in India. Boomer removed its mascot Boomer Man from its ads. Also it's aimed at new target audience. You’ve heard it all before: millennials are lazy, baby boomers are mega-rich and as for Generation Z, they see more of their phone screen than their own family. Millennials are often attributed... What Does Boomer Mean in Slang? Introduction to ‘ Boomer ’ The term “ Boomer ” primarily refers to a member of the Baby Boomer generation, which includes individuals born between 1946 and 1964. However, in contemporary slang, the term has evolved beyond its generational roots to embody a broader cultural connotation.
