Campari: Is a red-colored bitter

Campari is a red-colored bitter Italian apéritif with a strong orange flavor and a secret recipe. Learn how to drink it on the rocks or in classic cocktails like the Negroni and Americano. Campari is an iconic Italian bitter liqueur celebrated for its vivid red color, complex flavor, and indispensable role in classic cocktails. Known for its intriguing balance of bitter, citrusy, and herbal notes, Campari serves as a sophisticated base for many celebrated drinks such as the Negroni The Bartender Hero initiative, in collaboration with the leading International Bartender Association, confirms Campari Group’s commitment to raising awareness around responsible alcohol serving with a program dedicated to bartenders and mixology enthusiasts. Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour.