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BBA stands for Bachelor of Business Administration, a three-year degree course in management, business and administration. Learn about the eligibility criteria, main subjects, career opportunities and specialisation courses in BBA. BBA has been seeing significant growth as a course amongst the young generation nowadays. But what is BBA? The BBA full form is Bachelor of Business Administration, a 3-year undergraduate degree offered in Business Management, enterpreneurship and administration fields. BBA is a management course that delves into financial accounting, marketing, operations management, business economics and law, human resource management, financial management etc. Elevate your career with a BBA degree, merging business fundamentals with finance, accounting, management, and marketing disciplines. Unlock your potential! The Bachelor of Business Administration is a 3-year undergraduate course, and its subjects are designed to give students a strong basic understanding of business, management and entrepreneurship. It is one of the most popular courses among students after class 12th for a career in business or management.