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Gross Merchandise Value (GMV), also referred to as gross merchandise volume, is the total amount of sales a company makes over a specified period of time, If you’re looking to learn more about GMV, you’ve come to the right place. GMV stands for Gross Merchandise Value, and it’s a term used to describe the total value of merchandise sold through a particular e-commerce platform or marketplace during a specific time period. Gross Merchandise Value (GMV) measures the total value of goods sold on C2C and e-commerce platforms, accounting for business growth but not actual net revenue. GMV is calculated by multiplying... One of the most important metrics to calculate and consider when running an e-commerce business is Gross Merchandise Value (GMV). It is used to determine the progress of an e-commerce site as a comparative financial metric by enabling online store owners to review the total sales volume from one recording period and compare it to another. In today’s blog post, we will do a deep dive into the meaning and usage of Gross Merchandise Value through practical examples, going over its benefits ...
