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What is Saffron (Kesar)? Commonly referred to as ‘Kesar’ in India, saffron is derived from the stigmas of the Crocus sativus flower. The spice is characterised by its strong aroma and distinct flavour, attributes from its chemical compounds, primarily picrocrocin and safranal. Kesar, or saffron (Crocus sativus), is one of the most precious and revered herbs in Ayurveda. Known as Kumkuma or Keshara in ancient texts, saffron has been used for thousands of years in traditional medicine, culinary arts, and beauty rituals. Kesar Grocery is Jersey City based Online Indian grocery store, offering online ordering & home delivery in the USA. with 1000 of Indian Grocery brands. Enhance your culinary creations by pairing it with other dry fruits and infuse the goodness of this kesar saffron into healthy beverages such as Tea, Kesar Kahwa, Kesar Thandai, and Lassi.