Market research: Marketing research is a structured approach

Marketing research is a structured approach to understand markets, customers, and competition. It enables businesses to make informed decisions, reduce risks, and identify new growth opportunities in an ever-evolving marketplace. What is Market Research? Market research is a process of gathering information about your target audience, consumers, and competitors. This process typically involves several steps, such as identifying the research objectives, determining the research method, developing the research instrument, collecting data and reporting the findings. The data gathered in market research includes demographics, psychographics, behavioural data, market trends, competitor data, and customer feedback. The ... The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide. Market research provides information about emerging market trends, competitors’ strategies, and evolving customer requirements, preparing companies to adjust to market changes.