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OTT full form stands for “Over-The-Top,” and it’s the game changing technology that’s changing how we consume video, audio, and interactive content directly over the internet when compared to traditional cable TV. In 2025, OTT services are set to dominate the entertainment world, offering on-demand content, personalized recommendations, and seamless streaming across multiple platforms. Revenue is expected to demonstrate an annual growth rate of 6.56%, leading to a projected market ... An over-the-top media service, also known as over-the-top television, OTT TV, or simply OTT , is a digital distribution service of video and audio delivered directly to viewers via the public Internet, rather than through an over-the-air, cable, satellite, or IPTV provider. [1][2][3] The term is synonymous with " streaming platform ". What does OTT mean? Over-The-Top ( OTT ) refers to the delivery of content over the internet rather than through a traditional cable or broadcast provider. OTT rides on top of the pre-existing internet connection. Some examples of OTT services are Netflix, Amazon Prime, Hulu, and so on. Note: OTT content is any content that comes from an OTT content provider. OTT device is a device used to consume OTT content. Examples: Apple TV, Chromecast, PlayStation, Xbox, Amazon Fire TV, and other ... What is OTT Full Form ? OTT Full form is “Over-the-Top.” In the media and entertainment industry, an OTT platform refers to a streaming service that delivers content over the Internet directly to users, bypassing traditional methods like cable or satellite TV. These platforms have revolutionized how we consume movies, TV shows, and other digital content.