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South Korea's capital offers a beguiling mix of historic and modern, from K-beauty and steaming street food stalls to palatial hotels. Seoul is brimming with attractions that showcase South Korea’s rich history, cutting-edge culture, and beautiful landscapes. Whether you’re a history buff, a foodie, a shopping enthusiast, or a nature lover, the city has something for you. Here are some must-see spots: Hop between ancient palaces and K-Pop sensations, from serene spas to neon nights, with this guide to the top activities for a visit to ultramodern Seoul . As the epicenter of South Korea’s politics, economy, and society, Seoul is a bustling hub that attracts people from all over the country. With its diverse attractions, Seoul is a distinct global tourist destination that encompasses history, culture, art, cuisine, and shopping.