The soft launch meaning is quite simple: It's a light-handed, slow-moving way to show just enough of your new boo on your Instagram stories or social media that family, friends and onlookers may assume you're in a relationship—but don't have all the deets quite yet. Defining Soft Launch The soft launch is the initial introduction of a product, service or business venture to a limited group or in a small geographical or demographical area. Soft launching can be a useful way to build anticipation and create buzz for the full launch. By allowing select users to try out the product or service before it is widely available, companies can generate word-of-mouth marketing and build a loyal customer base in advance. In this article, we’re going to define soft launching, how it helps businesses to mitigate the risks with new products or features, and how it is different from hard launching of new applications. Soft Launch Definition A soft launch is the launching of a product or service for the first time in the market to a limited audience or geographical location with little or no formal announcement. It is seen as a controlled roll-out of the product or service or in other words it can be seen as a preview launch of the product to see the target audience’s reaction and to get an understanding of how the product is being perceived. Some of the reasons why companies prefer opting for a soft ...
