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Business analytics is a powerful tool in today’s marketplace that can be used to make decisions and craft business strategies. Across industries, organizations generate vast amounts of data which, in turn, has heightened the need for professionals who are data literate and know how to interpret and analyze that information. According to a study by MicroStrategy, companies worldwide are using data to: Improve efficiency and productivity (64 percent) Achieve more effective decision-making ... We explain what business analytics is, why it's important, the different aspects of business analytics, and the tools most commonly used. With data analytics tools and using the Business Analytics, the organization can predict the customer’s preferences in each site of a particular segment, what appeals to them, and accordingly, improve relations with customers. Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning.
